The Embroidered Art of Chloe Giordano


Renowned embroiderer, Chloe Giordano, is known for her unique embroidery technique and her love of both textile art and wildlife.

Her first book, ‘The Embroidered Art of Chloe Giordano’ launches on Sewing Quarter on Monday 2nd September. And, in anticipation of the first time Chloe’s embroidery, and the techniques she uses, will feature on SQ, we had a chat with her about how she got started and the inspiration behind her first book.

How did you get into sewing?

“I got into sewing and soft sculpture in my last year of university when I was studying illustration. I developed an interest in textile art over one summer, didn’t know anything about it so I got my flatmate to show me how to thread a needle. I then enjoyed it so much, I started to use it as my primary way of illustrating.”

What was the first item you ever made?

“I recreated a set piece from a film called ‘The Science of Sleep’ by Michel Gondry. The film got me interested in textile art and I loved it so much I wanted to buy a little soft sculpture horse from it. I couldn’t so I decided to make my own instead. I really enjoyed making it so I stuck with it and started to do my own thing.”

What is your favourite item you’ve made?

“The one I think of most fondly is ‘The Sleeping Fawn’, I think it’s what really kickstarted my career. For some reason that piece really caught people’s attention and it’s where I really settled on my way of working, I was trying out different things before that point.”

Can you tell us about the inspiration for your book?

“Search Press approached me, they said they wanted to do a book about my body of work and inspirations and it was a dream to do something like that. It’s more about capturing how I work so people can then go and do their own thing rather than just ABC steps for projects.”

What are you hoping your readers will learn from the book?

“I get so many questions from people saying ‘I think I’m using the wrong fabric, what do you use?’, ‘how do you do this?’. And I’d really like people to feel like they have more freedom to just try things out and jump into things, because that’s how I work.

Most people go into embroidery expecting a set of instructions and I want to help people see that I don’t work that way and they don’t have to either. I would like it to be a stepping stone for people to creating their own work.’

What is next for you?

“I usually spend quite a lot of time doing my personal work but since the beginning of this year it’s been mostly publishing work and finishing off my own book. I am quite looking forward to going back to doing my own thing, sewing little animals.”

Fellow embroidery expert, Helen McCook demonstrated some of the techniques from Chloe’s book ‘The Embroidered Art of Chloe Giordano’ on Sewing Quarter on Monday 2nd September at 10am. Catch up on the Channel Guide or our YouTube channel. You can also buy the book on the link below.

Buy the book
Buy the book